Gold plays a central role in Indian culture, whether it’s for weddings, investments, or traditions. As demand for gold jewellery continues to rise, so does the need to ensure purity and authenticity. To address this need and to protect consumers, the Government of India introduced the BIS Hallmark Certification, the official standard of gold purity certification in the country.
This informative article explains what BIS Hallmark means, why it is crucial, the complete BIS hallmarking process, and how jewellers can benefit from obtaining hallmarked gold jewellery certification.
What Is BIS Hallmark Certification?
BIS Hallmark Certification is a quality certification issued by the Bureau of Indian Standards (BIS) to verify the purity and fineness of gold and silver jewellery. When a jewellery piece carries a BIS hallmark, it confirms that the item has undergone strict testing at a BIS-authorized Assaying and Hallmarking Centre (AHC).
The hallmark on jewellery indicates:
Purity
Authenticity
Verification by an accredited centre
Traceability through a HUID number
This system promotes transparency and helps consumers confidently purchase hallmarked gold jewellery.
Why BIS Hallmark Certification Matters
1. Guaranteed Gold Purity
The main objective of gold hallmarking is to guarantee that the gold purchased is of the declared karat — such as 22K (916), 18K (750), or 14K (585). Customers no longer have to rely solely on verbal claims.
2. Builds Strong Consumer Trust
Hallmarked gold jewellery gives customers confidence that they are getting certified and verified gold. This increases trust and boosts the credibility of jewellers.
3. Mandatory Government Compliance
BIS has made hallmarking mandatory in many districts across India. Any jeweller wanting to sell gold must complete their BIS registration and comply with regulations to avoid legal penalties.
4. Transparency and Traceability
Every hallmarked piece contains a HUID number (Hallmark Unique Identification Number), enabling customers to verify the jewellery’s authenticity using the BIS Care App.
5. Standardization of the Gold Market
The introduction of BIS Hallmarking has improved quality standards, reduced malpractice, and ensured fair trade in the jewellery industry.
Key Components of the BIS Hallmark
A hallmarked gold jewellery piece features the following components:
BIS Logo – Official symbol of the Bureau of Indian Standards
Purity/Fineness Mark – Example: 916 for 22K, 750 for 18K
HUID Number – A 6-digit alphanumeric unique code
Assaying & Hallmarking Centre Mark – Identifies the BIS-approved laboratory
Jeweller’s Identification Mark – Unique ID of the BIS-registered jeweller
These marks confirm the quality and authenticity of the jewellery, making it easy for customers to verify.
Step-by-Step BIS Hallmarking Process
1. Jeweller Registration with BIS
Before selling hallmarked jewellery, businesses must complete BIS jeweller registration. This includes submitting documents, showroom details, and business information online.
2. Submission to Assaying & Hallmarking Centre
Registered jewellers submit jewellery samples to a BIS-recognized AHC for testing.
3. Gold Purity Testing
Advanced testing methods such as fire assay are performed to determine exact purity. This ensures the jewellery matches BIS purity standards.
4. Hallmark Laser Marking
Once purity is confirmed, the jewellery is laser-marked with the BIS logo, purity grade, hallmarking centre mark, jeweller ID, and HUID number.
5. Return of Hallmarked Jewellery
The certified gold jewellery is returned to the jeweller and is now ready for sale.
Benefits of BIS Hallmark Certification for Jewellers
1. Enhanced Market Reputation
Jewellers offering certified gold jewellery gain greater trust, leading to higher customer satisfaction.
2. Competitive Advantage
Buyers prefer hallmarked gold, giving certified jewellers a strong advantage in the gold market.
3. Protection from Disputes
Since purity is verified by BIS, it minimizes disputes between jewellers and customers.
4. Legal Compliance and Risk-Free Operation
Mandatory hallmarking rules make BIS registration essential for jewellers to avoid penalties.
5. Increased Sales and Customer Loyalty
Customers are more likely to return to jewellers who provide verified and certified gold.
Common Challenges in BIS Hallmark Registration
Jewellers often face challenges such as:
Understanding BIS documentation
Managing submissions to hallmarking centres
Staying compliant with new rules
Maintaining records and HUID data
Handling hallmarking renewals and inspections
Expert help can make the entire process much easier and error-free.
How PSR Compliance Can Help
PSR Compliance offers complete assistance with the BIS hallmark registration process. Their services include:
Guidance on BIS registration for jewellers
Preparation and submission of required documents
Managing coordination with Assaying & Hallmarking Centres
Assistance with purity testing procedures
Ensuring ongoing hallmarking compliance
Support with renewals, audits, and regulatory updates
With professional support, jewellers can avoid mistakes, save time, and stay compliant with government guidelines.
For more details, visit:
👉 https://www.psrcompliance.com/hallmark-registration
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